Nova insists on the enterprise concept of "ingenuity, creation, cooperation and efficiency", gives full play to the advantages of technological innovation and product research and development, is committed to the development of environmental protection equipment, software and cloud platform development and big data services, provides optimized solutions for environmental governance, and promotes the socialization of environmental protection, the automation of environmental monitoring, the informatization of environmental supervision, the digitalization of responsibility assessment, and the precision of environmental governance.  Nova pays attention to the improvement and research of technology, specially sets up innovation laboratories, and introduces advanced production and research equipment. Nova has industry-university-research cooperation with Shandong University, Chinese Research Academy of Environmental Sciences, Beihang University and other universities, and has the ability to rapidly transform scientific and technological achievements. 

      Founded jointly by six masters of engineering from Shandong University, Nova has independently developed mobile vehicle atmosphere monitoring system, grid monitoring of atmospheric pollution system, high-precision quad-core laser particle sensor, dust load monitor, and muck car data analysis system with more than 20 years of laser technology accumulation. The program of mobile vehicle atmosphere monitoring system run successfully in August 2017 and Jinan become the first city of atmospheric monitoring by taxi, realizing low-cost, high space-time resolution data monitoring, rapid positioning, and providing a spotless service for the city. The Ministry of Ecology and Environment of the People's Republic of China, CCTV, People's Daily Online, Xinhua Daily, Phoenix New Media, Jinan Municipal Government Net, Jinan Times and other mainstream media reported its innovation and participated in the Digital China Summit in May 2019 as one of the 18 projects selected by the The Ministry of Ecology and Environment of the People's Republic of China. At present, it has provided data services for 40+cities such as Beijing, Shanghai, Xi'an, Taiyuan, Qingdao, etc., realizing low-cost, high space-time resolution data monitoring, rapid positioning, and providing a spotless service for the city. The project won the winning prize of the 2018 Shandong Provincial Innovation Competition for Micro, Small and medium-sized Enterprises, the 2020 Shandong Provincial Excellent Big Data Solution, the 2020 Jinan New Smart City Pilot Demonstration Project, the Blue Creation Award issued by the National Blue Clean Air Alliance and the Field Exhibition Award of the Atmospheric Mobile Monitoring Challenge organized by the Environmental Protection Association. 

      Nuofang has been focusing on the research of innovation methodology, and has applied and trained in the compan, and also has the conditions for external training and output. The company strives to explore innovative mechanisms and modes, rely on monitoring big data, low-cost innovative solutions and professional knowledge of industry experts, break through barriers in business links, realize an efficient closed-loop control system from monitoring to pollution tracing to supervision and treatment, truly achieve the goals of pollution monitoring, pollution supervision and control, and implement the demands of environmental improvement. Environmental governance will be put into practice, contributing technical strength to the dual development of economy and environmental protection.